The Shooting Party (“TSP”) of Shenstone, Staffordshire, UK, the Shooting & Outdoor Pursuits company, announced today the appointment of Charles –‘Charlie’- Shepherd as Sales Director.

“I have known Charlie for some 6 years in a personal capacity, and for the last two or three years he has helped run stands at both Trade and Consumer shows for us. A dedicated Air-gunner he is the Sporting Rifle & Bench Rest Captain at Sutton Coldfield Rifle & Pistol Club and also shoots rimfire rifles and Shotguns. He is an enthusiastic user of TSP brands AirForceOnetm and PAOtm products, and as such, he brings a wealth of relevant experience” said Mike Hurney, Chairman of TSP.

Charlie_Shepherd_joins_TSP“The majority of our own-brand products, such as ‘PAO’ Optics, ‘Panther’ pellets and the ‘Trophy’ pistol are distributed exclusively-and very effectively- to the trade in the UK by Range Right Ltd. This will remain unchanged. But in some instances they will have an existing product, or brand in a particular sector, so do not wish to duplicate the offering. Those products-such as ‘Hush Puppy’ and ‘Get Shorty!’ Airgun silencers; ‘Nova Vista’ Tactical Air Rifles; the ‘SilverStreak’ PCP Pump and the entire line of ‘Anson & Deeley’ Leather goods, not distributed by Range Right, are now available to the Trade directly from the brand –owners” He added.
“I am really excited about my new role, and getting to know existing customers whilst welcoming new retail and trade customers alike. To date only a limited number of Trade Customers have been aware of the availability of non-Range Right distributed products directly from TSP. I’m looking forward to introducing these innovative, quality, competitively priced products to many more retailers. TSP have great brands; exceptional pricing and excellent stock levels and greater geographical distribution will be a boon shooters.” Enthused Charlie Shepherd.

Biographical Note:-
Charlie Shepherd was born in Birmingham and educated at Coventry University where he gained an Llb in Law. He has subsequently held senior sales and compliance positions in the Finance and Insurance Industries.


The Shooting Party
Unit 4/C,
Birchbrook Industrial Park,
Lynn Lane,
Shenstone ,
WS14 0DJ
Tel:  44 + 01543 480 361
Contacts: Mike Hurney, [email protected]
Charlie Shepherd, [email protected]

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